| 摘要: |
| 介绍Losistic,Bass,Steffens-Murthy三个新产品市场扩散的数学模型,用数学分析的方法,比较了这些模型的差异性,主要优点以及适用范围,提出了一些市场扩散研究的动向和趋势. |
| 关键词: 市场 扩散 数学模型 |
| DOI： |
| 投稿时间：1995-12-11 |
| 基金项目: |
|
| The Mathematical Models for Marketing Diffusion and Their Princeple Analysis |
|
Pan Tao
|
| (Dept. of Math. and Info Sci., Guangxi Univ., 10 Xixiangtang Road, Nanning, Guagnxi, 530004) |
| Abstract: |
| Three mathematical models, Logistic, Bass, steffens-Murthy, for new product marketing diffusion were introduced, and their diffusion princeple were further studied using the method of mathematical analysis. |
| Key words: marketing diffusion mathematical model |
