| 引用本文： |
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覃华,苏一丹,陈琴.基于协同过滤技术的CRM主动营销模型研究[J].广西科学院学报,2003,(4):251-254,259. [点击复制]
- Qin Hua,Su Yidan,Chen Qin.CRM Active Marketing Model Based on Collaborative Filtering[J].Journal of Guangxi Academy of Sciences,2003,(4):251-254,259. [点击复制]
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| 摘要: |
| 叙述在CRM中进行主动营销的重要性,提出基于协同过滤技术的CRM主动营销模型,对模型中常用的项目相似度计算方法进行详细阐述,然后通过实验证明模型的可行性,并从平均绝对偏差角度说明几种相似度计算方法的性能。 |
| 关键词: CRM 主动营销算法 协同过滤技术 |
| DOI： |
| 投稿时间：2003-06-27 |
| 基金项目:广西教育厅教育科学"十五"规划研究课题(2001C108);广西大学科研基金(X022087)资助 |
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| CRM Active Marketing Model Based on Collaborative Filtering |
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Qin Hua, Su Yidan, Chen Qin
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| (College of Computer & Information Engineering, Guangxi University, Nanning, 530004) |
| Abstract: |
| The essentiality of active marketing in the CRM is presented,then an active marketing model based on collaborative filtering is proposed,and the similarity computation methods of this model are stated in detail.Its feasibility is proved by an experiment,and the capabilities of the similarity computation methods are showed in the MAE point. |
| Key words: CRM active marketing algorithm collaborative filtering |
