| 摘要: |
| 阐述数据挖掘的概念和主要分析方法,以及数据挖掘技术在客户关系管理系统中的应用,并结合一个客户流失分析的实例说明用于客户关系管理系统的数据挖掘工具的设计和实现。 |
| 关键词: 数据挖掘 客户关系管理 客户流失分析 |
| DOI： |
| 投稿时间：2003-07-03 |
| 基金项目: |
|
| Application of Data Mining Technology in the CRM System |
|
Wu Xiaoyuan1, Meng Zhaowei2
|
| (1.Comp. Staff Room, Guilin Military Academy, Guilin, 541002;2.Coll. of Comp., National Univ. of Defense Tech., Changsha, 410073) |
| Abstract: |
| The conception and the major analytical method of data mining,the application of data mining in the Customer Relationship Management (CRM) are introduced,and the design and implement of data mining technology in CRM is illustrated by an example of churn analysis. |
| Key words: data mining CRM churn analysis |
